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Faculty-Led: International Experience in Marketing: Business Excellence and Made in Italy
Florence, Italy (Outgoing Program)
Program Terms:
Program Terms: Spring Break
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This program is currently not accepting applications.
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Restrictions: KSU applicants only
Dates / Deadlines: - unrelated header
Dates / Deadlines:
There are currently no active application cycles for this program.
Program Description:
Program Description:
International Experience in Marketing: Business Excellence and Made in Italy
Florence, Italy


Professor Names: Simone Anselmi, Kent State University Florence; Dr. Robert Jewell, Kent State Department of Marketing and Entrepreneurship    
Course:  MKTG 45187 
Number of Credit Hours: 3
Eligibility:  Must have already taken MKTG 25010 (Principles of Marketing)(can be waived on a case-by-case basis); Special approval required.
Program dates:   Spring Break 2020; March 20-March 28.  Students must enroll in course for Spring Semester 2020


Course Name and CRN: MKTG 45187 Business Excellence and Made in Italy
Location(s):   Florence, Italy
KSU Sponsoring College:  College of Business Administration
Course Description:  
 Italy provides models of excellence in business in various sectors and industries. Made /styled/ designed in Italy has become, over times, synonymous of high quality products and processes. This course will focus on the most important fields that have contributed to the success of the “Made in Italy” brand and label, that is, the Industrial design, Luxury, Food and Fashion industries.

The course will be dividend in two parts: the first part will be in-person classes held in the College of Business Administration Building on the Kent campus with a combination of on-site and remote instruction.  These in-person classes will provide the key guidelines to understand Italian Business Excellence.  The second part will be on–site in Italy and will be a hands-on experience of successful Italian Organizations in the of Fashion, Luxury, Industrial Design and Food- Wine Industries.

The course will focus also on the positive elements and possible threats of the “Italian creative Entrepreneurial Business model” as opposed to other International Business models.
One of the key issues of the course is represented by the possibility offered to students to compare the Italian Business model (through a series of conceptual frameworks, cases, guest speakers, field trips and site visits to excellent Italian Organizations) with the prevalent business models present in the U.S. and have the possibility to integrate the two approaches. Approaching Business issues from different perspectives is a key element of success in the current global economic scenario, where integration and blend of different approaches is crucial. The key part of the course includes a required approximately 7 -days trip to visit Italian Excellent Organizations during spring break, at an additional fee. 



When:  Spring Semester Course with travel dates March 20 - March 28, 2020

Program Highlights/ Itinerary:
In-person classes at the Kent Campus:

Class N° 1 January 22, 2020   1-2 pm
Class N°2 January 27, 2020   1-2 pm
Class N°3 February 10, 2020   1-2 pm
Class N°4 February 17, 2020   1-2 pm
Class N°5 March 2, 2020   1-2 pm 
Class N°6 March 16, 2020  1-2 pm   

Spring Break Itinerary:

DAY 1 (MARCH 22, 2020)
 Introductory class to the general on - site experience and to the on-site visits. Review of all on – line assignments (4 hours)
Day 2 (MARCH 23, 2020)
Introduction to Italian successful orgnaizations, case analysis, and presentation of on-site visits
+ site visit to excellent Fashion and Industrial Design organizations located in the  Florence area (2 hours) ​

Day 3 (MARCH 24, 2020)
Summary of the key success factors and SWOT analysis of the Italian excellent organizations presented (2 hours)
+ site visit to excellent Luxury and Food organizations located in the  Florence area (r hours) 

Day 4  and Day 5 (MARCH 25 - MARCH 26, 2020)
Two all - day study tours to Bologna/Modena/ Brescia to visit successful organizations in the automotive/ industrial design industry and in the food/ wine business (detailed itinerary will be provided).
Day 6 (MARCH 27, 2020)
All - day study tour to a Tuscan wine organization + Siena -(detailed itinerary will be provided)

Farewell dinner

Total hours count:
6 in-person sessions, 2 in January – 2 in February – 2 in March (3 hours total of  in-person lectures + 3 hours of assignments)
12 hours of class / site visits in Florence (8 in class + 4 on site) 
24 hours (3 days) in study tours outside of Florence ( 2 days Bologna/Modena/Brescia, 1 day Siena area) 
3 hours final exam on - line
Total 45 hours  - 3 credits
*The course outline is tentative and subject to change. 


Maximum capacity: 20


Students will stay in Plus HOSTEL Florence:
Meals are not included in the program fees.  Students will need to budget accordingly.


You can learn more about your destination, including travel advisories, through the US Department of State website:

Please visit the CDC travel page for information about any vaccinations you may need or health and safety tips for traveling to your destination:

If vaccinations or medicines are needed according to the CDC, you can make arrangements with  your health care provider or the DeWeese Health Center as soon as possible for immunization appointments.  Appointment openings are limited and they may have to order your vaccine, which takes time.  Plan accordingly.


Program Fee: $1200.00
OGE Medical Insurance:  $25.00
Tuition: Included in Spring Semester tuition if not over credit hour cap (see for details)
Airfare not included, souvenirs, meals not covered by program, etc.
Total Estimated Cost: $1,225.00 plus airfare, meals, and tuition (if over credit hour cap)
Payment Instructions: Excluding the $60 application fee, all program fees should be paid via

Scholarships are available through the Office of Global Education and for College of Business Administration students through the CoBA International Programs Office 


Application deadline:   December 31, 2019
Payment deadline: $500 deposit is due by December 31, 2019; $700 balance is due by January 17, 2020.  See for more details
Withdrawal deadline: January 17, 2020


Faculty name: Simone Anselmi
Phone: N/A 
Office location on campus: Kent State University Florence Program  

Brief Bio:  Simone Anselmi has taught International Business since 2013 and International Marketing since fall 2014 at Kent State University, Florence, where he is also the coordinator of the Business program.  In addition to his experience at Kent State, since 2002 Professore Anselmi has taught the courses of Marketing, Entrepreneurship and International Management at Syracuse University campus in Florence.  Simone Anselmi also has more than ten years of experience in consulting, training and coaching and he has nearly ten years previous experience in organizations as an account executive in the marketing/sales area.  Professore Anselmi graduated in Economics and Statistics at the University of Florence.  He has an MBA (SDA Bocconi, Milan) and a Certificate in Marketing/Advertising (NYU, New York).  He is trainer certified with NLP, after NLP Practitioner and Master level degree.  At the moment, he also works as a trainer, consultant and business coach, primarily with entrepreneurs and medium--large organizations' executives on issues related to entrepreneurship, marketing and sales process, interpersonal communication, leadership, and public speaking.

​Faculty name: Dr. Robert Jewell 
Phone: 330-672-1263
Office location on campus:  BSA 536
Brief Bio:  Dr. Jewell is currently the Department Chair for the Department of Marketing and Entrepreneurship. He graduated with a Ph.D. degree in Marketing from The Ohio State University. Prior to that, Dr. Jewell had 10 years of experience in the field of marketing research where he worked for an advertising agency, a major consumer electronics company, and a marketing research company.  Since arriving at Kent State University in 2004, Dr. Jewell has taught courses in Consumer Behavior, Research for Marketing Decisions, Competitive Market Analysis, and Marketing Policies and Strategies. Dr. Jewell has been involved with the International Experience in Marketing since 2019.  Dr. Jewell’s research expertise is in comparative advertising and memory interference, and he has published his research in top academic journals such as Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, and Journal of Business Research. Dr. Jewell’s most recent publication was on secret brand consumption, which was referenced in multiple media outlets including Market Watch (Dow Jones Network) and Canvass8 (consumer trends blog).


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This program is currently not accepting applications.