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Programs : Brochure
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Faculty-Led: International Experience in Marketing: Business Excellence and Made in Italy
Florence, Italy (Outgoing Program)
Program Terms:
Program Terms: Spring Break
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This program is currently not accepting applications.
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Restrictions: KSU applicants only
Dates / Deadlines: - unrelated header
Dates / Deadlines:
There are currently no active application cycles for this program.
Program Description:
Program Description:
International Experience in Marketing: Business Excellence and Made in Italy
Florence, Italy

Program has met capacity and is no longer accepting applications

Professor Name: Simone Anselmi, Kent State University Florence   
Course:  MKTG 45187 
Number of Credit Hours: 3
Eligibility:  Open (no pre-requisites)
Program dates:   Spring Break 2019; March 22-March 30.  Students must enroll in course for Spring Semester 2019


Course Name and CRN: MKTG 45187 Business Excellence and Made in Italy
Location(s):   Florence, Italy
KSU Sponsoring College:  College of Business Administration
Course Description:  
 Italy provides models of excellence in business in various sectors and industries. Made /styled/ designed in Italy has become, over times, synonymous of high quality products and processes. This course will focus on the most important fields that have contributed to the success of the “Made in Italy” brand and label, that is, the Industrial design, Luxury, Food and Fashion industries.

The course will be dividend in two parts: the first part will be remote in-person classes and will provide the key guidelines to understand Italian Business Excellence, the second part will be on–site and will be a hands-on experience to successful Italian Organizations in the of Fashion, Luxury, Industrial Design and Food- Wine Industries.

The course will focus also on the positive elements and possible threats of the “Italian creative Entrepreneurial Business model” as opposed to other International Business models.
One of the key issues of the course is represented by the possibility offered to students to compare the Italian Business model (through a series of conceptual frameworks, cases, guest speakers, field trips and site visits to excellent Italian Organizations) with the prevalent business models present in the U.S. and have the possibility to integrate the two approaches. Approaching Business issues from different perspectives is a key element of success in the current global economic scenario, where integration and blend of different approaches is crucial. The key part of the course includes a required approximately 7 -days trip to visit Italian Excellent Organizations during spring break, at an additional fee. 



When:  Spring Semester Course with travel dates March 22 - March 30, 2019

Program Highlights/ Itinerary:
Remote in-person classes:

Class N° 1 January 21, 2019   1-2 pm
Class N°2 January 2, 2019   1-2 pm
Class N°3 FEBRUARY 11, 2019   1-2 pm
Class N°4 FEBRUARY 18, 2019   1-2 pm
Class N°5 MARCH 4, 2019   1-2 pm 
Class N°6 MARCH 11, 2019  1-2 pm   

Spring Break Itinerary:

DAY 1 (MARCH 24, 2019)
 Introductory class to the general on - site experience and to the on-site visits. Review of all on – line assignments (4 hours)
Day 2 (MARCH 25, 2019)
 Review of the program done on line and detailed presentation of the on-site visits (2 hours)
+ site visit to excellent Fashion and Industrial Design organizations located in the  Florence area (2 hours) 
Day 3 (MARCH 26, 2019)
 Summary of the key success factors and SWOT analysis of the Italian excellent organizations presented (2 hours)
+ site visit to excellent Luxury and Food organizations located in the  Florence area (2 hours) 
Day 4- Day 5 (MARCH 27-28, 2019)
Two all - day study tours to Bologna/Modena/ Brescia to visit successful organizations in the automotive/ industrial design industry and in the food/ wine business (detailed itinerary will be provided).
Day 6 (MARCH 29, 2019)
All - day study tour to a Tuscan wine organization + Siena -(detailed itinerary will be provided)

Farewell dinner

Total hours count:
6 online sessions, 2 in January – 2 in February – 2 in March (3 hours total of  on – line pre – recorded lectures + 3 hours of on - line assignments)
12 hours of class / site visits in Florence (8 in class + 4 on site) 
24 hours (3 days) in study tours outside of Florence ( 2 days Bologna/Modena/Brescia, 1 day Siena area) 
3 hours final exam on - line
Total 45 hours  - 3 credits
*The course outline is tentative and subject to change. 


Maximum capacity: 20


Students will stay in Plus HOSTEL Florence:
Meals are not included in the program fees.  Students will need to budget accordingly.


Please visit the CDC travel page for information about any vaccinations you may need or health and safety tips for traveling to your destination:

If vaccinations or medicines are needed according to the CDC, you can make arrangements with the DeWeese Health Center as soon as possible for immunization appointments.  Appointment openings are limited and they may have to order your vaccine, which takes time.  Plan accordingly.


Program Fee: $1225.00
OGE Medical Insurance:  $12.00
Tuition: Included in Spring Semester tuition if not over credit hour cap (see for details)
Airfare not included, souvenirs, meals not covered by program, etc.
Total Estimated Cost: $1,300.00 plus airfare, meals, and tuition (if over credit hour cap)
Payment Instructions: Excluding the $60 application fee, all program fees should be paid via

Scholarships are available through the Office of Global Education and for College of Business Administration students through the CoBA International Programs Office 


Application deadline:   Program has met capacity
Payment deadline: $500 deposit is due before course registration; $725 balance is due by January 22, 2019.  See for more details
Withdrawal deadline: December 20, 2018


Faculty name: Simone Anselmi
Phone: N/A 
Office location on campus: Kent State University Florence Program  

Brief Bio:  Simone Anselmi has taught International Business since 2013 and International Marketing since fall 2014 at Kent State University, Florence, where he is also the coordinator of the Business program.  In addition to his experience at Kent State, since 2002 Professore Anselmi has taught the courses of Marketing, Entrepreneurship and International Management at Syracuse University campus in Florence.  Simone Anselmi also has more than ten years of experience in consulting, training and coaching and he has nearly ten years previous experience in organizations as an account executive in the marketing/sales area.  Professore Anselmi graduated in Economics and Statistics at the University of Florence.  He has an MBA (SDA Bocconi, Milan) and a Certificate in Marketing/Advertising (NYU, New York).  He is trainer certified with NLP, after NLP Practitioner and Master level degree.  At the moment, he also works as a trainer, consultant and business coach, primarily with entrepreneurs and medium--large organizations' executives on issues related to entrepreneurship, marketing and sales process, interpersonal communication, leadership, and public speaking.


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This program is currently not accepting applications.