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Programs : Brochure
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Faculty-Led: International Experience in Marketing: Doing Business Globally through Tactical Marketing
Ruggell, Liechtenstein; Vienna, Austria (Outgoing Program)
Program Terms:
Program Terms: Summer Intersession
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Restrictions: KSU applicants only
Dates / Deadlines: - unrelated header
Dates / Deadlines:
Tabular data for Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer Intersession 2019 02/01/2019 ** 05/11/2019 05/22/2019

** Refer to the brochure page below for official program dates.
Program Description:
Program Description:
MKTG 45187 International Experience in Marketing: Doing Business Globally through Tactical Marketing
Vienna, Austria and Lichtenstein

Professor Name: Dr. Robert Hisrich
Total Estimated Cost: $3850 + summer tuition
Eligibility: Junior, Senior, Graduate students
Course: MKTG 45187 / BAD 60095
Number of Credit Hours: 3 credit hours
Program dates: May 13-22, 2019 (Travel begins on May 11)
Application deadline: February 1, 2019


Course Name and CRN: MKTG 45187 International Experience in Marketing: Doing Business Globally through Tactical Marketing
Location(s): Vienna, Austria and Lichtenstein
KSU Sponsoring College: College of Business Administration
Course Description: This study abroad program is to provide an understanding of doing global business through tactical marketing by visiting country specific companies and multinationals, major banks, and having seminars from renowned faculty members from the University of Liechtenstein and the Vienna School of Economics.



When: May 13-22, 2019 (Travel begins on May 11)
Program highlights/ Itinerary: Detailed itinerary will be provided at a later date.
Some highlights included (along with various business visits): a visit to a mountain resort in Malbun, and dinner at the home of a Director of one of the most prestigious law firms in Liechtenstein; a cruise on the Danube, St. Stephens Cathedral, and  various government buildings.



Requirements: 2.500 GPA
Pre-requisites: JR standing
Maximum capacity: 24

Double occupancy hotels. Breakfast provided at hotel, other meals the responsibility of the student.

Please visit the CDC travel page for information about any vaccinations you may need or health and safety tips for traveling to your destination:

If vaccinations or medicines are needed according to the CDC, you can make arrangements with the DeWeese Health Center or your medical provider as soon as possible for immunization appointments.  Appointment openings are limited and they may have to order your vaccine, which takes time.  Plan accordingly.

Program Fee Breakdown: $1850 (accommodations, activities,
Tuition: in- and out-of-state (please see​ for current tuition rates)
Estimated personal costs: $2000 (airfare, meals, personal expenses)
Total Estimated Cost: $3850 + summer tuition (
Payment Instructions: Excluding the $60 application fee, all program fee payments can be paid via:


Application deadline: February 1, 2019
Payment deadline: $500 deposit due February 1, 2019; remaining program fee due March 1, 2019
Withdrawal deadline: March 1, 2019


Faculty name: Dr. Robert Hisrich
Phone:  330-672-1421
Office Location on campus: BSA 439
Brief Bio:
Robert D. Hisrich, Ph.D., former Director of the Walker Center of Global Entrepreneurship at Thunderbird School of Global Management, received his B.A. in English and Science from DePauw University and his MBA and Ph.D. in Business Administration with a major in marketing from the University of Cincinnati. Hisrich also holds honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary).
His global experience includes being a visiting and honorary professor at more than eight universities in six different countries. Dr. Hisrich has authored or co-authored 36 books, including International Entrepreneurship: Starting, Developing, and Managing a Global Venture (3rd edition) to be published in late February by Sage Publications. His other books include Corporate Entrepreneurship, Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition), Governpreneurship: Establishing a Thriving Entrepreneurial Spirit in Your Government, Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into thirteen languages and now in its ninth edition), Entrepreneurial Finance: A Global Perspective and Marketing for Entrepreneurs and SMEs: An International Approach .
Hisrich has written more than 300 articles on entrepreneurship, international business management, and marketing, which have appeared in such journals as The Academy of Management Review, Strategic Management Journal, American Psychologist, California Management Review, Journal of Business Venturing, Sloan Management Review, Journal of Marketing and Journal of Marketing Research.


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